Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of e-commerce companies are turning to server-side tracking as a way to boost their information collection procedures. While it needs much more technical knowledge than regular GTM and might present extra costs, it can result in greater precision and even more trusted information
Pixel tracking makes use of a piece of code to sign up conversions on your internet site. It's simple to establish and less susceptible to advertisement blockers.
1. More precise information
The traditional technique of tracking conversions on an internet site, using pixels, is having problem with transforming browser personal privacy plans. This means that the data being sent out to Google Ads, Facebook Business Manager and other platforms is much less precise than it needs to be.
Server-side monitoring is an extra secure option that helps to bypass these limitations, as it's packed from your own domain name and dealt with as first-party code, suggesting it's much less most likely to be influenced by advertisement blockers or various other security measures. This provides a lot more exact data and a more total photo of individual trips throughout channels.
Furthermore, this kind of monitoring permits organizations to track conversions beyond the website, such as phone calls and in-store visits, which can be difficult for pixel-based tracking. This adaptability offers marketers more ownership over the information they send out, and makes it much easier to abide by different data laws. It's also a whole lot much less prone to scams, as it's more difficult for fraudulent actors to manipulate the system by modifying the postback link.
2. Much better control over data.
Server-side tracking permits organizations to gather and enhance data prior to sending it to third-party analytics/advertising systems. This enhances data efficiency and precision, which can assist online marketers make more enlightened advertising and marketing choices.
Conventional pixel tracking relies on JavaScript tracking codes that are positioned in web site visitors' browsers. These tracking codes are usually obstructed by ad blockers, which can cause information collection disruptions and inaccurate outcomes. Server-side monitoring enables businesses to bypass these constraints and offer accurate, regular data that is much less prone to interference.
This type of monitoring likewise enables companies to track conversions that occur outside of the website, like telephone call and in-store acquisitions. This is essential since brand-new personal privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) restrict the shelf life of cookie-based monitoring pixels to 7 days. This is a crucial reason that S2S is a lot more dependable for organizations seeking to adjust to these modifications.
3. Much less prone to fraudulence
Server-side tracking allows organizations to manipulate data hauls prior to it reaches 3rd party endpoints, boosting safety and security and personal privacy. This is specifically essential as various internet browsers and platforms progressively transform how they deal with cookies. As an example, in iphone 14, Safari will only provide first-party cookie information and will certainly not allow pixel-based tracking. Utilizing server-side monitoring, you can bypass these limitations and continue to track conversions that occurred beyond your website.
Additionally, server-side monitoring allows you to record user data straight by yourself servers. This eliminates reliance on 3rd parties, which can be prone to breaches and personal privacy offenses.
A server-side radar is a collection of instructions that tells your site's server what occasions to record. This data is after that sent out to analytics devices like Google Analytics and Facebook Organization. It's also made use of to trigger event-based ads, such as retargeting. On the other hand, pixel monitoring is an alternative method that uses a little item of code on your page to collect information from customers.
4. Easier to implement
Server-side tracking is a data collection process that happens on the site's own server, bypassing web browser limitations. This means that data collected by the website/app is first sent to the web server where it's refined and then marketing ROI tracking forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this strategy is that it lowers the extent of information monitoring and provides companies a lot more control over transmission, making it normally a lot more reputable. As a result, it's less prone to data challenges caused by points like a busted link or an active ad blocker being installed.
With OWOX BI's Server-Side Tracking, your organization can accumulate real-time conversion information in the same way that you would with pixels or a cookie, but this is then passed directly to your marketing and advertising devices on the web server. This permits you to have even more exact information and assists make sure compliance with privacy laws such as GDPR. Moreover, it additionally prevents the tracking limitations enforced by web browsers and ad blockers.